Developing a Business Website Essay -- Business Management Studies Ess

developing a Business WebsiteDeveloping a Business Website Simulation psychoanalysisDeveloping a business website is a much more compound task than simplybuying near servers and hosting a site. There be a variety of issuesthat arise that must be addressed in order to ensure that your websiteis not only functional but is truly of use to your customer to particularize yourself from the competition. In the world of onlinetrading the seller must consider how the features of the site are pictured, offering free or pay for services, and determining thefunctionalities that the customer give require. In working with the fraternity budget, Primus Securities impart need to make proper(postnominal) lastsabout the sites features and services to direct new and existingcustomers to the website.The success of this venture will center on the brand and the consumerperception of the brand. The features that will be enforced mustextend the brand at each phase of improvement and make the cus tomersexperience a safe, reli equal-bodied trading source that sets to differentiateitself from the competition. All feature selections and siteenhancements must be done with the purpose of improving customerinteraction and the perception of the Primus brand to it current andtime to come customers.Site FeaturesTo offer the consumer the level of features they require, Primus mustdetermine whether to submit a set of dedicated professionals oroutsourcing these functions. There are pros and cons to eachscenario but ultimately a end must be made to set the frameworkfor the site. If the come with chooses to hire a supporting staffdedicated to put and maintaining these features, they will aim the added fixed expense of salary, benefits, equipment, etc. Although there an added expense of hiring the staff, they will able toserve in multiple support roles such as installing the stock bannerand the portfolio ticker. This is not simply a monetary decisionwhere the company should consider which option offers the lowest costsince this coronation will determine how quickly the turn most forenhancements and improvement will be made. The company must alsoconsider that there will be future day upgrades and changes and it may bein its interests to have an internal staff to be held accountable andthat can be focused on the priority tasks as det... ...xtremely beneficial. Not only should these ads be placed in industryspecific sites like CBS Marketwatch.com, but Primus could also seekout popular investment message boards and forums and sponsor thesite. By sponsoring the site, Primus could have banner ad locationand develop an appreciation from the potential customers that arebenefiting from the investment. This may help to generate goodwilland generate some discussion on the site.Conclusion whatsoever new business venture can expect a irksome start and may not turn aprofit for some time. The key to establishing a successful neweBusiness venture is to create a good and u nique website, adequatelymarketing that site to potential consumers, and consistently reviewingand enhancing the site to meet customer needs and new trends in themarketplace. Primus was able to turn its venture profitable in arelatively condensed period of time by created a site that centered aroundthe customer, working within its budget to enhance features that addedvalue, and effectively utilizing resources (i.e. Staff, Financial) togenerate the website.ReferencesRayport-Jawprski. (2003). innovation to e-Commerce. McGraw-Hill